About Us

HelloAbout Lovary
Lovary est. 1951

Founded by Fallot and Robert-Charrue, Lovary was an exceptional company renowned for its expertise in the manufacture of watch movements. It was one of the best addresses in Switzerland for high-precision and miniaturised movements. They also invented and successfully marketed the jumping second, known as “Saltofix”.

Introduction

This documentation has been prepared by SWB Swiss Watch Brands Ltd. exclusively for the owner of the LOVARY brand, NAING FAMILY CHERRY OO CO.,LTD. SWB has conducted several online and on-site researches. The content of this brand story about the LOVARY watch brand and its founder has been extensively researched by SWB and therefore the copyright of this story is exclusively owned by NAING FAMILY CHERRY OO. The accuracy of the information researched and the authenticity of the LOVARY brand are guaranteed as far as possible. This documentation is the most comprehensive on Lovary to date, and contains a great deal of information that was previously unavailable to the public.

The images and photographs used in the documentation have been taken from various sources such as public registers, specialist and non-fiction books and the Internet and may in some cases be protected by copyright. It is advisable to clarify this in advance before using them in public. SWB has compiled and processed this information to the best of its knowledge and belief, but cannot guarantee that the information provided is up to date, correct and complete. No liability, guarantee or other responsibility can therefore be assumed for the up-to-dateness, accuracy and completeness of the information provided.

SWB Swiss Watch Brands Ltd – Zurich
July 2024

Historical context of the watchmaking industry

1945 – 1949

The thinnest hand-wound wristwatch ever made with the introduction of the 1.64 mm calibre, used in Audemars Piguet and Vacheron & Constantin models. The member companies of Ébauches SA produced 810 different calibres, consisting of 300 base calibres and 510 variants. The Rolex "Datejust" is the first automatic wristwatch with a digital date window at 3 o'clock. Vulcain presents the first mass-produced wristwatch alarm clock, the "Cricket". Swiss watchmakers introduce the first Swiss quartz watches and the Neuchâtel Observatory receives the first quartz clock: Introduction of the ammonia quartz clock (= first atomic clock). By 1949, 250,000 "Incabloc" shock absorbers had been installed in watches worldwide.

1950 – 1955

Since 1934

more than 200,000 watches had been undergone the official Swiss chronometer tests, and the power reserve indicator became increasingly popular. The first prototypes of wristwatches with electrodynamically driven balance wheels were presented (Elgin and Lip). New wristwatches included the Omega "Constellation" and the Tissot "Navigator" with world time zones and automatic movements. Rolex watches were worn by Edmund Hillary of New Zealand and Sherpa Tenzing Norgay of Nepal during the 4 successful first ascent of Mount Everest. Launch of the Jaeger-LeCoultre "Futurematic" model with power reserve indicator and no winding crown. US patent granted for the Hamilton movement with electric balance oscillator. Universal Genève's "Polerouter" became the official pilot's watch.

1956 – 1960

The second as a unit of time is defined as Yms692s.9747 of a solar year, starting at 12:00 on 1 January 190. Creation of the Omega Speedmaster chronograph. Cavers descend to 1122m wearing Blancpain Fifty Fathoms watches. Gruen presents the "Super G" with jumping hours 1-12 and 13-24; mass production of the battery-powered Ébauche SA calibre L 4750. Launch of the thinnest self-winding microrotor calibre (Piaget 12P, 2.3 mm thick); Mido introduces the "Aquadura" waterproofing system; Nathan Horwitt's dial is added to the collection of The Museum of Modern Art, New York, and Movado acquires this dial design, thus creating the "Museum" collection.

The Olympic Summer Games in Rome (timekeeping by Omega) are the first to officially recognise results recorded electrically and photographically; Omega introduces assembly lines for watches; Patek Philippe produces the first quartz marine chronometer - a fully transistorised clock and the smallest quartz clock in the world at the time. Launch of the Bulova "Accutron" with a tuning fork movement and an accuracy of one minute per month;

Patek Philippe:
The first quartz marine chronometer
Movado’s Museum Watch
Designed by Nathan Horwitt